From Rejection to Approval: Mark’s Journey to Unlocking a Bigger Digital Budget at Heals

This is part 1 of our interview with Mark, who heads up digital and e-commerce at Heals.
Mark will share his experiences of getting a huge budget (est.50% increase) signed off by the board.
This journey spanned several months and took at least three attempts to get sign-off.
Mark shares what he learned at each stage and the feedback/insights he received at each stage.
In Part 2, we'll discuss customer retention and loyalty.

Thank you again for sharing Mark + to Jake my co-host.

Connect with both on Linkedin here:

https://www.linkedin.com/in/markdshammond/

https://www.linkedin.com/in/jakenewbould/