It's a really good question and to be honest it's not dissimilar to questions of the same nature when it came to ranking on Google.
First and foremost, for any brand, I don't think it's the right move to focus on volume or minimum thresholds when it comes to coverage, again this was the case with links for Google too, for a long time volume hasn't been the key to unlocking performance.
Whether you have a huge budget, or don't, my recommendation would be to focus on consistency and relevancy, with the relevancy side of things also covering the publications you're targeting - essentially you want to be hitting the right sources within your niche.
Ultimately, you don't need a huge volume to start teaching LLMs who you are as a brand. If you're working with a smaller budget, a small and consistent stream of the right type of coverage will be enough to start teaching LLMs who you are.
So prioritising which publications you want to feature in and finding a consistent rhythm with your PR strategy is a brilliant way to start.
It's a really good question and to be honest it's not dissimilar to questions of the same nature when it came to ranking on Google.
First and foremost, for any brand, I don't think it's the right move to focus on volume or minimum thresholds when it comes to coverage, again this was the case with links for Google too, for a long time volume hasn't been the key to unlocking performance.
Whether you have a huge budget, or don't, my recommendation would be to focus on consistency and relevancy, with the relevancy side of things also covering the publications you're targeting - essentially you want to be hitting the right sources within your niche.
Ultimately, you don't need a huge volume to start teaching LLMs who you are as a brand. If you're working with a smaller budget, a small and consistent stream of the right type of coverage will be enough to start teaching LLMs who you are.
So prioritising which publications you want to feature in and finding a consistent rhythm with your PR strategy is a brilliant way to start.