What Is the Universal Commerce Protocol and Why Is It Important for eCommerce Sites?

What Google and Shopify’s Universal Commerce Protocol (UCP) announcement actually means.

Feb 12 • Sam Hurley and Daniel Cartland

3

January 2026

Premium Brands Are (Finally) Embracing SEO – And Here’s How to Do It Right

Exploring the fundamentals of SEO for discoverability

Jan 29 • Sam Hurley and Laura Brady

2

9 AI Search 2026 eCom Predictions: The Year of Connective Commerce?

Agentic commerce, top of funnel ads, the power of an ecosystem.

Jan 15 • Sam Hurley

2

December 2025

Real-Life Examples of AI Optimised PDP Pages & Favourable PR Coverage to Boost Your Visibility in LLMs

The goal isn't to optimise for AI, search engines, or customers… but all three at once

Dec 18, 2025 • Sam Hurley and Laura Brady

This Is How You Need to Approach Reddit for AI Search in 2026

How we're optimising for Reddit

Dec 11, 2025 • Sam Hurley and Daniel Cartland

3

🤔 Want Better Ad performance next year? Start With Better SEO🤔

How situational, persona-driven content (GEO/AEO) becomes the instruction manual for Google’s AI-powered ads.

Dec 3, 2025 • Sam Hurley

3

2

November 2025

Why PR is Now the Key to Training ChatGPT on Your Brand

From Awareness to Authority: How the traditional PR model is collapsing in the face of AI Search.

Nov 26, 2025 • Sam Hurley and Mark McMeekin

1

3

The Future of eCom in 11 Slides: My Notes From Profound’s AI Search Conference

11 slides to understand the impact AI is having on e-commerce and purchasing behaviour

Nov 21, 2025 • Sam Hurley

3

A CMO’s Guide to GEO/AEO

This is what CMOs need to know about GEO/AEO and its relationship with SEO.

Nov 4, 2025 • Sam Hurley

5

October 2025

Google Outlines the New Era of Search

What Google see's as the next era of search

Oct 22, 2025 • Sam Hurley

4

1

Will AI Content Hurt Your eCommerce SEO?

This is what you need to know about AI content and it's impact on SEO

Oct 10, 2025 • Sam Hurley

1

September 2025

Situational Search: How to get your brand discovered in LLMs

Situational Search: A fundamental change to how people search.

Sep 5, 2025 • Sam Hurley

1