Archive - AI Search Knowledge for eCommerce Leaders: SEO + Digital PR.

THRIVE: eCom News - 03 July 2026

This week: LLMs are driving discovery your analytics can't see, Shopify's Spring '26 Edition puts AI-channel sales into your Admin and more

Jul 3 • Antonio Wedral

Creative Is the New Targeting. Here's How to Build a System That Compounds.

The four-stage method to produce, test and learn from creative, continuously. It runs manually or fully automated.

Jul 1 • Benoit Legendre

June 2026

THRIVE: eCom News - 26 June 2026

This week: AI Traffic Converts Higher, Search Referrals Fall & Shopify Gets Server-Side GA4 Tracking

Jun 26 • Antonio Wedral

CRO Is Changing: Why Tactics That Work on People Fail on AI Shopping Agents

Also, what you need to know about LLMs.txt. HBR research shows what agents like and don’t like.

Jun 24 • Samuel Hurley

THRIVE: eCom News - 19 June 2026

This week: llms.txt Is a Dead End for AI Visibility, ChatGPT Ads Adds AI Creative and AI Max Is Coming to Shopping

Jun 19 • Antonio Wedral

THRIVE: eCom News - 12 June 2026

This week: Generative AI performance tracking in GSC, Sephora's move into Google AI commerce & Google's latest play for the AI era of search.

Jun 12 • Antonio Wedral

AI Max Only Works If Your SEO & GEO Have Done the Work

Google’s AI Max is coming to Shopping. Success won’t just depend on your campaigns. It will increasingly be driven by the quality of your PDPs and…

Jun 10 • Benoit Legendre

May 2026

Deep Dive: China's Agentic Commerce. What Can We Learn?

Are you Agentic-ready? Do you now need to compete For The “Agent Answer,” Not The Human Funnel?

May 21 • Samuel Hurley

Creative Is Your Targeting Now. Are You Producing Enough of It?

Creative now drives up to 80% of performance on Meta. Which means one thing...

May 7 • Benoit Legendre

April 2026

How To Build Personas To Help You Enrich Product Pages

Build Personas That Win Visitors & LLMs

Apr 30 • Sally Wootton

ChatGPT Lost 60 Million Users. Referral Traffic Went Up.

ChatGPT Is Losing Users but Sending More Traffic to the Web. Here’s What That Means for Your Brand

Apr 23 • Samuel Hurley

The Most Expensive Blind Spot in eCommerce: Your Product Feed

Why your feed Is no longer just a paid media input.

Apr 16 • Benoit Legendre

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