Real-Life Examples of AI Optimised PDP Pages & Favourable PR Coverage to Boost Your Visibility in LLMs

The goal isn't to optimise for AI, search engines, or customers… but all three at once

Dec 18, 2025 • Sam Hurley and Laura Brady

This Is How You Need to Approach Reddit for AI Search in 2026

How we're optimising for Reddit

Dec 11, 2025 • Sam Hurley and Daniel Cartland

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🤔 Want Better Ad performance next year? Start With Better SEO🤔

How situational, persona-driven content (GEO/AEO) becomes the instruction manual for Google’s AI-powered ads.

Dec 3, 2025 • Sam Hurley

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November 2025

Why PR is Now the Key to Training ChatGPT on Your Brand

From Awareness to Authority: How the traditional PR model is collapsing in the face of AI Search.

Nov 26, 2025 • Sam Hurley and Mark McMeekin

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The Future of eCom in 11 Slides: My Notes From Profound’s AI Search Conference

11 slides to understand the impact AI is having on e-commerce and purchasing behaviour

Nov 21, 2025 • Sam Hurley

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A CMO’s Guide to GEO/AEO

This is what CMOs need to know about GEO/AEO and its relationship with SEO.

Nov 4, 2025 • Sam Hurley

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October 2025

Google Outlines the New Era of Search

What Google see's as the next era of search

Oct 22, 2025 • Sam Hurley

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Will AI Content Hurt Your eCommerce SEO?

This is what you need to know about AI content and it's impact on SEO

Oct 10, 2025 • Sam Hurley

September 2025

Situational Search: How to get your brand discovered in LLMs

Situational Search: A fundamental change to how people search.

Sep 5, 2025 • Sam Hurley

August 2025

AI Search: Future proofing your content

A mini-series focused on one critical question

Aug 14, 2025 • Sam Hurley

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July 2025

AI Search Is Changing Digital PR for eCommerce - Here’s How to Stay Ahead

Branded mentions have emerged as the strongest correlating factor with brand appearance in AI overviews. Here's what this means for eCommerce brands.

Jul 3, 2025 • Sam Hurley

From Rejection to Approval: Mark’s Journey to Unlocking a Bigger Digital Budget at Heals

Mark shares his multiple attempts to secure a 50% budget increase from the board, highlighting key lessons learned throughout the process.

Jul 1, 2025 • Sam Hurley

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