THRIVE: eCom News - 12 June 2026

This week: Generative AI performance tracking in GSC, Sephora's move into Google AI commerce & Google's latest play for the AI era of search.

11 hrs ago • Antonio Wedral

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AI Max Only Works If Your SEO & GEO Have Done the Work

Google’s AI Max is coming to Shopping. Success won’t just depend on your campaigns. It will increasingly be driven by the quality of your PDPs and…

Jun 10 • Benoit Legendre

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May 2026

Deep Dive: China's Agentic Commerce. What Can We Learn?

Are you Agentic-ready? Do you now need to compete For The “Agent Answer,” Not The Human Funnel?

May 21 • Samuel Hurley

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Creative Is Your Targeting Now. Are You Producing Enough of It?

Creative now drives up to 80% of performance on Meta. Which means one thing...

May 7 • Benoit Legendre

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April 2026

How To Build Personas To Help You Enrich Product Pages

Build Personas That Win Visitors & LLMs

Apr 30 • Sally Wootton

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ChatGPT Lost 60 Million Users. Referral Traffic Went Up.

ChatGPT Is Losing Users but Sending More Traffic to the Web. Here’s What That Means for Your Brand

Apr 23 • Samuel Hurley

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The Most Expensive Blind Spot in eCommerce: Your Product Feed

Why your feed Is no longer just a paid media input.

Apr 16 • Benoit Legendre

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Search has changed. Have you?

Search has changed. Have you?

Apr 2 • Daniel Cartland

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March 2026

How Different LLMs Tell Different Stories About Your Brand

One Brand, Two Realities.

Mar 5 • Samuel Hurley

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February 2026

What Is the Universal Commerce Protocol and Why Is It Important for eCommerce Sites?

What Google and Shopify’s Universal Commerce Protocol (UCP) announcement actually means.

Feb 12 • Daniel Cartland

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January 2026

Premium Brands Are (Finally) Embracing SEO – And Here’s How to Do It Right

Exploring the fundamentals of SEO for discoverability

Jan 29 • Laura Brady

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9 AI Search 2026 eCom Predictions: The Year of Connective Commerce?

Agentic commerce, top of funnel ads, the power of an ecosystem.

Jan 15 • Sam Hurley

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