A CMO’s Guide to GEO/AEO

This is what CMOs need to know about GEO/AEO and its relationship with SEO.

Nov 4 • 

Sam Hurley

3

October 2025

Google Outlines the New Era of Search

What Google see's as the next era of search

Oct 22 • 

Sam Hurley

3

1

Will AI Content Hurt Your eCommerce SEO?

This is what you need to know about AI content and it's impact on SEO

Oct 10 • 

Sam Hurley

September 2025

Situational Search: How to get your brand discovered in LLMs

Situational Search: A fundamental change to how people search.

Sep 5 • 

Sam Hurley

August 2025

AI Search: Future proofing your content

A mini-series focused on one critical question

Aug 14 • 

Sam Hurley

1

July 2025

AI Search Is Changing Digital PR for eCommerce - Here’s How to Stay Ahead

Branded mentions have emerged as the strongest correlating factor with brand appearance in AI overviews. Here's what this means for eCommerce brands.

Jul 3 • 

Sam Hurley

From Rejection to Approval: Mark’s Journey to Unlocking a Bigger Digital Budget at Heals

Mark shares his multiple attempts to secure a 50% budget increase from the board, highlighting key lessons learned throughout the process.

Jul 1 • 

Sam Hurley

29:35

June 2025

UPDATED: SEO the Brand Channel -Insights After Industry Feedback

UPDATED: After discussions with other eCom leaders, here's what we want to clarify.

Jun 26 • 

Sam Hurley

4

1

SEO - the new brand channel?

AI Search Is Transforming Your Customers' Buying Behaviour: This is What You Need to Know.

Jun 12 • 

Sam Hurley

2

1

Introducing The Retention Loop

Too many eCom brands treat retention as an acquisition channel. This is driven from a paid media short term mindset that runs through the culture of…

Jun 3 • 

Sam Hurley

May 2025

AI Search is here

Summary of where we're at with the launch of AI search and the impact on eCommerce

May 30 • 

Sam Hurley

The Website Migration SEO Checklist: 10 Questions That Save Your Rankings

10 questions to understand an SEOs role during a migration

May 29 • 

Sam Hurley

2

3