Deep Dive: China's Agentic Commerce. What Can We Learn?

Are you Agentic-ready? Do you now need to compete For The “Agent Answer,” Not The Human Funnel?

May 21 • Samuel Hurley

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Creative Is Your Targeting Now. Are You Producing Enough of It?

Creative now drives up to 80% of performance on Meta. Which means one thing...

May 7 • Benoit Legendre

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April 2026

How To Build Personas To Help You Enrich Product Pages

Build Personas That Win Visitors & LLMs

Apr 30 • Sally Wootton

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ChatGPT Lost 60 Million Users. Referral Traffic Went Up.

ChatGPT Is Losing Users but Sending More Traffic to the Web. Here’s What That Means for Your Brand

Apr 23 • Samuel Hurley

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The Most Expensive Blind Spot in eCommerce: Your Product Feed

Why your feed Is no longer just a paid media input.

Apr 16 • Benoit Legendre

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Search has changed. Have you?

Search has changed. Have you?

Apr 2 • Daniel Cartland

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March 2026

How Different LLMs Tell Different Stories About Your Brand

One Brand, Two Realities.

Mar 5 • Mark McMeekin

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February 2026

What Is the Universal Commerce Protocol and Why Is It Important for eCommerce Sites?

What Google and Shopify’s Universal Commerce Protocol (UCP) announcement actually means.

Feb 12 • Daniel Cartland

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January 2026

Premium Brands Are (Finally) Embracing SEO – And Here’s How to Do It Right

Exploring the fundamentals of SEO for discoverability

Jan 29 • Laura Brady

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9 AI Search 2026 eCom Predictions: The Year of Connective Commerce?

Agentic commerce, top of funnel ads, the power of an ecosystem.

Jan 15 • Sam Hurley

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December 2025

Real-Life Examples of AI Optimised PDP Pages & Favourable PR Coverage to Boost Your Visibility in LLMs

The goal isn't to optimise for AI, search engines, or customers… but all three at once

Dec 18, 2025 • Laura Brady

This Is How You Need to Approach Reddit for AI Search in 2026

How we're optimising for Reddit

Dec 11, 2025 • Daniel Cartland

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