AI Search Knowledge for eCommerce Leaders: SEO + Digital PR.

July 2026

THRIVE: eCom News - 31 July 2026
This week: AI Overviews now show on 43% of searches, Google is running ads on nearly a third of commercial keywords in AI Mode and more.
 • Antonio Wedral
THRIVE: eCom News - 24 July 2026
This week: PDPs speak Google's taxonomy, AI content declines in Google and is the Reddit x Google relationship coming to an end?
 • Antonio Wedral
AI Search Has Killed the Channel Silo
Key insights and frameworks you can apply immediately
 • Benoit Legendre
THRIVE: eCom News - 17 July 2026
This week: AI mentions drive real downstream traffic & on the 18th of August Google's changes to target-based bid strategies kick in
 • Antonio Wedral
THRIVE: eCom News - 10 July 2026
This week: ChatGPT Ads add audience targeting, GSC now shows how your social and video posts perform in Search and should you be building separate…
 • Antonio Wedral
The Branded Traffic Trap: Why Your Best ROAS Might Be Your Worst Investment
Auditing Google Ads accounts, I keep finding the same issue across every industry and budget size...
 • Benoit Legendre
THRIVE: eCom News - 03 July 2026
This week: LLMs are driving discovery your analytics can't see, Shopify's Spring '26 Edition puts AI-channel sales into your Admin and more
 • Antonio Wedral
Creative Is the New Targeting. Here's How to Build a System That Compounds.
The four-stage method to produce, test and learn from creative, continuously. It runs manually or fully automated.
 • Benoit Legendre

June 2026

© 2026 Sam Hurley · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture